Britannia The Best Known Brands In India Marketing Essay

Britannia The Best Known Brands In India Marketing Essay The objective of this project is to identify the problem faced by Britannia Industries Limited in the SCM area and provide a solution to it. The main problem identified is the â€Å"Bullwhip Effect† and the proposed solution is to implement an ERP based solution. Organization Background Britannia is one of the best-known brands in India, one of the largest biscuit manufacturers in the country, The Company known as Britannia Industries Ltd. today began in 1892 in a ordinary house in Kolkata. The initial investment to form the company was 295 Indian Rupees (US$7) at today’s exchange rate. More than 100 years later, sales have reached approximately 18.7 billion Rupees (US$400 million). Britannia begins with the business producing electricity, Britannia mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannia’s business was flourishing. But, more importantly, Britannia was acquiring a reputation for quality and value. As a result, during the World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of â€Å"service biscuits† to the armed forces. And therefore the company was incorporated in 1918 as Britannia Biscuits Co. Ltd. in Calcutta and in 1924, Peek Frean UK acquired a controlling stake in the company, which was later passed on to Associated Biscuits International UK (ABI). During the 1950s and 1960s, Britannia expanded its operations beyond Calcutta to Mumbai, Delhi and Chennai. In the year 1978 company went for public issues and Indian shareholding crossed 60%, firmly establishing the Indian ness of the firm and formed Britannia Industries Limited (BIL). Four years later in 1983, it crossed the Rs100 crores revenue mark. In 1987, Nabisco acquired ABI. Then in 1989, JM Pillai, a Singapore-based non-resident Indian (NRI) businessman, and Grouped Danone acquired Asian operations of Nabisco and the controlling stake in Britannia. Later, Danone and Nusli Wadia took over Mr. Pillai’s holdings. Britannia has been jointly owned by Danone and Wadia Group since 1997. The two along with five other companies form a holding company called Associated Biscuits International Ltd., which owns a 51% share of Britannia. The remaining 49% share is held by the public and financial institutions. On the operations front, In 1997, the company unveiled its new corporate identity – â€Å"Eat Healthy, Think Better† – and made its first foray into the dairy products market. In 1999, the â€Å"Britannia Khao, World Cup Jao† promotion further fortified the affinity consumers Britannia strode into the 21st Century as one of India’s biggest brands and the pre-eminent food brand of the country. It was equally recognized for its innovative approach to products and marketing: the Lagaan Match was voted India’s most successful promotional activity of the year 2001 while the del icious Britannia 50-50 Maska-Chaska became India’s most successful product launch. In 2002, Britannia’s New Business Division formed a joint venture with Fonterra, the world’s second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia ‘One amongst the Top 200 Small Companies of the World’, and The Economic Times pegged Britannia India’s 2nd

Universal Child Care Tax Benefit Reform in Canada Assignment

Universal Child Care Tax Benefit Reform in Canada - Assignment Example This essay elucidates on the tax reform nuances, regarding increase of childcare tax benefit in Canada. This enhanced child benefits structure aims towards replacing the preceding Child Tax Credit benefits. There has been some sort of controversy regarding the eligibility of the child tax benefits. The basic guideline is that, that the major beneficiaries should be families with the minor children. To qualify for this, there has to be the aspect of completing a specified Application form. Completion of that form ensures that all the records are safely kept for the sake of subsequent analysis For the past decade, international organizations and industrialized countries have shown increased interest with regards to government involvements in child care. The concept behind this fact is that; that there is a general consideration of subsidizing child care programs. This tax measure often affects the entire citizens. However, most empirical studies put greater focus on the preschool children and the systems of the means-tested transfers. Based on the investigation, regarding the effects of the Canadian child care universal reforms on the parent’s participation in labor force; it worked towards shedding some light since a group with younger children had varying responses from their counterparts who had older children. it can be concluded that this tax measure tend promote some sense of horizontal equality in one way or the other. This mainly occurs when it comes to the gender-based issues

Customer Service Essay Example | Topics and Well Written Essays - 250 words - 1

Customer Service - Essay Example Therefore, they will look for the reasonable range for the services they require in contrast to those who seek the aspect of quality and variety of services. The biggest challenges of management that are contemporary in the service industry are providing and excelling in customer satisfaction. The differentiation, competitiveness, and retention of customers are factors that are important in the success of the service industry. To get the satisfaction level of customers, for example in a hotel, there is need to introduce comment cards for guests, which are then analyzed. The other way is to make personal contact with guests and also through feedback on the internet. (Luck and Lancaster, 2003: p 213). The staffs of this service industry need to be able to motivate the customers and this can be done through a motivation scheme for the employees who are exemplary with the customers. Handling of complains is also another major problem and the management needs to formulate a way to compensate the customer either by apologizing and performing random acts of kindness such as issuing doughnuts. According to Bender (2012), success is not brought about by combustion spontaneously but rather one must first set themselves on fire. Bender, A 2012, Americans Biggest Complaints About Hotels. Forbes. [Online] 27 July. Available at:[accessed 21 March 2013]. Westwind Consulting Services Inc,, 2012. Managing Customer Requirements: Requirements vs. Expectations. Website. [Online] Available at: [Accessed 21 March